Strategy

I bring a strategic approach to all my efforts, from messaging and communications campaigns to coalition building and organizational planning. I orchestrate complex projects and develop innovative and creative solutions.

expertise

  • Strategic planning
  • Organizational planning
  • Visioning & positioning
  • Branding & marketing
  • Messaging
  • Project management
  • Program development
  • Coalition building
  • Usability testing

Buzz: The strategic plan and budget I wrote to increase “green” visibility at UMass Amherst was so persuasive that the chancellor allocated $400K to create a new sustainability communications position, as well as branding and a new website. Due in large part to my strategic efforts around visibility, the campus now has a national reputation as a leader in sustainability.