I especially enjoy website strategy and management, and offer expertise in content creation, site organization, functionality and user experience, project management, and problem solving.
Buzz: I conceptualized and project managed each of these new sites, working with a website developer and designer.
Buzz: I overhauled the American Indian Graduate Center’s existing website, systematically transforming its lack of search engine information into a powerful, SEO-rich site with user-friendly navigation.
Buzz: In six weeks, I increased the website audience by 1,000. I also oversaw the Google Grant Ads for the festival.
Buzz: I created the Laughter Yoga with Donna site, developed all the content, and designed the branding. I created the Paradise City Dragon Boat site using their branding and content.
- Site reorganization
- Information architecture
- Search engine optimization (SEO)
- Forms & databases
- User experience
- User testing
- Digital display integration
Buzz: As part of the merger of two UMass Amherst science colleges, I had a three-month deadline to create a completely new website encapsulating all aspects of two very different colleges. With a part-time web developer as my only resource, I not only successfully met the deadline but also launched the most technically advanced website on campus.
Web Content Creation
- Commonwealth Honors College
- Geckskin landing page
- CNS First Year Opportunities
- CNS Dean’s Blog (ghost written by me)
Buzz: These are just a selection of pages written, coded, and posted by me.