Communications
Great Communications = B all that you can B!
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Content creation
Messaging
Web content
Features & news
Ghostwriting
Press releases
Resumes & cover lettersBuzz: I created an internal brochure highlighting sustainability accomplishments at UMass Amherst that was so compelling the Chancellor presented it to the Massachusetts state legislature and Board of Trustees.
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Digital Media
HTML emails
Digital newsletters
Social media
Video campaigns
Online advertisingBuzz: A recent Giving Tuesday fundraising video campaign for the American Indian Graduate Center tripled the annual contributions from the previous year.
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Publications
Magazines & brochures
Invitations & postcards
Photo shoot art direction
Production director
AdvertisingBuzz: I authored half the articles in an alumni publication for Hampshire College that was awarded a Council for Advancement & Support of Education (CASE) Gold Medal in the Booklet Category.
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Media Relations
Press kits
Publicity campaigns
Author tours
Media relationship building
Pitching stories to print, radio, television & online news outletsBuzz: During my first three weeks as public affairs officer at Marlboro College, my pitches resulted in two television features, an NPR news story, and numerous newspaper articles—quite a coup for an institution that had previously received limited publicity.