Strategy

Strategy + Organization = Your Thriving Hive!

I help you plan how you communicate your brand and message, and strategize your outreach to maximize impact and reach. I also give you the tools to identify and articulate your message, your vision, and your unique offerings.

  • Strategic messaging

  • Branding & marketing

  • Visioning & positioning

  • Strategic & marketing plans

Buzz

The strategic plan and budget I wrote to increase “green” visibility at UMass Amherst was so persuasive that the chancellor allocated $400K to create a new sustainability communications position, as well as branding and a new website. Due in large part to my strategic efforts around visibility, the campus now has a national reputation as a leader in sustainability.